This week we're tackling the simple, yet suprisingly elusive, 'Call to Action' (or CTA) button on your rescue's Facebook Page.
So why is such a little button so important? Well, as the name suggests, the CTA is your chance to tell anyone who lands on your FB page what you'd like them to do. Donate? Adopt? Purchase Products? This is where you have the chance to make it happen!
Let's break it down a bit (and like always, if you want to go ahead and just watch a video, here it is). Read below for more detail...
THE CALL TO ACTION: GETTING YOUR RESCUE WHAT IT NEEDS
Let's start with TABS. The CTA button actually lives near all the different 'tabs' your FB page has. Just like the CTA, you can customize the type of tabs your audience is seeing, as well as the order.
To add new tabs or to switch the order of your existing tabs, just click on “More" and start moving things around
Now, take a look right above those tabs. Here is where you'll find that little “Call to Action" button. You might think that users only have the option to “Like” your page, but the CTA button allows you to add another interaction for users to take.
Once you click 'Edit button' you'll be given 7 options to choose from.
You will want to choose the CTA that matches your rescue's goals. So if you just want people to learn more about your rescue, you can select 'Learn More' and then in the 'website box' below it, link them to your website. You could also make it link to a donations page instead.
The CTA can change too. For example, let's say you have your annual fundraiser coming up. Then you can change the CTA to 'sign up' and link to your event registration website.
After you set up your CTA, you can check if people are actually clicking on it by looking at the right hand side box of data 'insights' (more on what those are next week) on your Page.
While the CTA is pretty straightforward we have seen a lot of rescue pages either not use it at all, or have the wrong website links for their CTA.
So if you're going to set it up make sure it's (1) up to date based on your rescue needs and (2) the link works!
Here's a couple more examples of how other businesses use the CTA button.
Curious about the best CTA for your rescue? Reach out at firstname.lastname@example.org and we'll 'take action' on that for you!